What happens when we lead with questions, not answers?
Senior Product Design Leader with 12+ years of experience in the creative field
A selection of case studies that focus on the challenge to solve, the design process, and research behind the work. It's not just about how it looks, but more importantly: why it works and looks like that.
Building authentic and powerful teams
Leadership & Mentorship
Skillset
Holistic Design Approach
I believe everything is seamlessly connected, not just UX/UI as a separate entity, but as an integral part of the entire brand and product experience.
Build Authentic Brands
Dare to create something authentic, something that truly resonates the essence of the brand. Be bold, be elegant, be funky.
Solid Design Systems
A well-structured design system prioritises scalability, usability, and seamless technical implementation, going beyond just good looks.
Dig Deep
Don’t design for the sake of designing, design to solve real problems. Really dive deep to find those specific insights that spark meaningful ideas.
